What Drives them Logo

Consumer Psychology and Behaviour Design Blog

Are you a Maximiser or a Satisficer? Let’s find out!

Are you a Maximiser or a Satisficer? Let’s find out!

Are you a Maximiser or a Satisficer? Let’s find out!Gary van Broekhoven
Published on: 17/02/2025

Are you a maximiser or satisficer? Learn how your decision style shapes happiness, spending habits, and everyday choices. #Psychology

Behaviour DesignConsumer Psychology
Read more
The Psychology Behind Effective Behavioral Design

The Psychology Behind Effective Behavioral Design

The Psychology Behind Effective Behavioral DesignGary van Broekhoven
Published on: 05/11/2024

Explore behavioural design; where psychology meets UX to guide choices, shape habits, and create experiences that truly influence behaviour.

Behaviour DesignConsumer Psychology
Read more
AI Party: How AI is changing consumer psychology

AI Party: How AI is changing consumer psychology

AI Party: How AI is changing consumer psychologyMariam Tawfik
Published on: 27/10/2024

AI is reshaping consumer psychology. Learn how pairing machine precision with human empathy can set you apart in this fast-changing field.

Behaviour DesignConsumer Psychology
Read more

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

Join 5000+ readers receiving tips, edu-bites and latest research in the world of Consumer Psychology

Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions