From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
Gary van BroekhovenAre you a maximiser or satisficer? Learn how your decision style shapes happiness, spending habits, and everyday choices. #Psychology
Gary van BroekhovenExplore behavioural design; where psychology meets UX to guide choices, shape habits, and create experiences that truly influence behaviour.
Mariam Tarek TawfikAI is reshaping consumer psychology. Learn how pairing machine precision with human empathy can set you apart in this fast-changing field.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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