Transforming Companies and Teams with Consumer Psychology and Behaviour Design - Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Are you a Maximiser or a Satisficer? Let’s find out!

Are you a Maximiser or a Satisficer? Let’s find out!

Are you a Maximiser or a Satisficer? Let’s find out!Gary van Broekhoven

Are you a maximiser or satisficer? Learn how your decision style shapes happiness, spending habits, and everyday choices.

Behaviour DesignConsumer Psychology
The Psychology Behind Effective Behavioural Design

The Psychology Behind Effective Behavioural Design

The Psychology Behind Effective Behavioural DesignGary van Broekhoven

Explore behavioural design; where psychology meets UX to guide choices, shape habits, and create experiences that truly influence behaviour.

Behaviour DesignConsumer Psychology
AI Party: How AI is changing consumer psychology

AI Party: How AI is changing consumer psychology

AI Party: How AI is changing consumer psychologyMariam Tarek Tawfik

AI is reshaping consumer psychology. Learn how pairing machine precision with human empathy can set you apart in this fast-changing field.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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